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TDR Capital agrees €400m deal to buy Lovehoney

Intimate wellness retailer Lovehoney agreed to a €400m sale to London-based buyout firm TDR Capital, according to Sky News.

London-based private equity firm TDR Capital has agreed a deal to buy Lovehoney for €400 million, according to Sky News.

The deal comes amid growing investor appetite for deals in the "intimate wellness" sector, Sky News reported.

Deal facts

Target
Lovehoney
Business
Intimate wellness and adult products retailer
Buyer
TDR Capital
Deal type
Platform
Value
€400 million
Status
Announced, not yet closed
Announced
Saturday, October 31, 2026

Sources

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