Exit·Consumer/Multi-Unit Consumer Services·June 16, 2026
Altor, Strawberry and TDR sell Nordic Leisure Travel Group to Norwegian
The platform investment centers on the target's operating business, with transaction terms undisclosed in the announcement.
Takeaways
- Nordic Leisure Travel Group is a tour operator behind Ving, Spies, Tjäreborg and Globetrotter.
- Altor, Strawberry, TDR Capital is selling Nordic Leisure Travel Group to Norwegian.
- The source materials place the business in Nordic region.
BuyerNorwegian
TargetNordic Leisure Travel Group
SponsorAltor, Strawberry, TDR Capital
SellerAltor, Strawberry, TDR Capital
TypeExit
GeographyNordic region
IndustryConsumer
Sub-sectorMulti-Unit Consumer Services
Norwegian agreed to acquire Nordic Leisure Travel Group from Altor, Strawberry and TDR Capital in a transaction valued at about $846 million.
Nordic Leisure Travel Group operates Nordic tour brands including Ving, Spies and Tjäreborg, along with a portfolio of 26 concept hotels.
The sale marks an exit for the sponsor group and combines the leisure travel operator with a larger airline and travel platform.
Terms beyond the disclosed value were not detailed.
Daily PE deal brief
Get Buyout Desk email updates.
Yesterday's platforms, add-ons, recaps, and exits, cleaned up on the site. Email updates are not on a fixed schedule.