Altor, Strawberry and TDR sell Nordic Leisure Travel Group to Norwegian
The $846 million deal pairs the Nordic tour operator behind Ving, Spies and Tjäreborg with Norwegian’s airline network.
Takeaways
- Nordic Leisure Travel Group is a tour operator behind Ving, Spies, Tjäreborg and Globetrotter.
- The.
- Disclosed scale includes SEK 7.94 billion / about $846 million.
Norwegian agreed to acquire Nordic Leisure Travel Group from Altor, Strawberry and TDR Capital in a transaction valued at SEK 7.94 billion, or about $846 million.
The travel group operates tour brands including Ving, Spies, Tjäreborg and Globetrotter, along with 26 concept hotels across Spain, Greece, Cyprus, Thailand and Türkiye.
The consideration includes cash and Norwegian shares, leaving Strawberry, Altor and TDR with minority ownership stakes and board representation after closing.
The combination gives Norwegian a vertically integrated holiday travel platform alongside its airline network and Widerøe subsidiary.
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