Mondelēz International buys majority stake in Undercover Snacks
Undercover Snacks, a quinoa crisp snack maker, has received a majority investment from Mondelēz; terms were not disclosed.
Mondelēz International has made a majority investment in Undercover Snacks, the better-for-you snack company known for chocolate-covered and frosted quinoa crisps.
Undercover was founded in 2016 by Diana Levy and is sold at retailers including Whole Foods Market, Target, Walmart and Kroger, as well as Amazon and on United Airlines. The company will operate as a standalone business within Mondelēz's North America Ventures unit, alongside Perfect Snacks, Tate's Bake Shop and Hu Chocolate. Diana Levy will remain CEO and Michael Levy will remain President and COO.
Centerview Partners served as exclusive financial adviser to Undercover, and Goodwin Procter LLP served as legal counsel.
Deal facts
- Target
- Undercover Snacks
- Business
- Better-for-you snack company known for chocolate-covered and frosted quinoa crisps, sold in more than 25,000 retail locations and on United Airlines
- Buyer
- Mondelēz International
- Seller
- Diana Levy and Michael Levy (founders, who retain a significant minority stake)
- Deal type
- Strategic
- Sector
- Consumer, Snack foods
- Headquarters
- East Hanover, New Jersey
- Advisers
- Centerview Partners financial adviser to Undercover Snacks
- Goodwin Procter LLP legal counsel to Undercover Snacks
- Status
- Completed
- Announced
- Friday, October 30, 2026
Sources
- PR NewswireOct 30, 2026
- Yahoo FinanceOct 30, 2026
Written by Buyout Desk from the sources above. Spotted an error? Email corrections@buyoutdesk.com.