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Relation Insurance acquires Wright Insurance Planning

BayPine-backed Relation Insurance Services has acquired the assets of St. Louis-based Wright Insurance Planning, a personal life and long-term care planning firm.

Relation Insurance Services said it has acquired the assets of Wright Insurance Planning, with the transaction taking effect on October 1, 2026. Terms were not disclosed.

Wright Insurance Planning, based in St. Louis, provides personalized life insurance and long-term care planning, along with disability insurance, estate analysis, premium financing, buy/sell funding, key-person coverage, executive benefits and charitable planning.

Relation is a privately held insurance brokerage with about 1,500 employees across more than 90 locations, backed by BayPine. Chief executive Tim Hall said the Wright team's approach is a natural complement to Relation's business.

Deal facts

Target
Wright Insurance Planning
Business
Independent insurance firm in St. Louis specializing in life insurance and long-term care planning for individuals, families, estates and businesses
Acquirer
Relation Insurance Services
Backed by
BayPine
Deal type
Add-on
Headquarters
St. Louis, MO
Status
Completed
Announced
Wednesday, September 30, 2026

Sources

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