Searchlight-backed Adams Outdoor Advertising acquires 83 billboard faces from Penneco
Adams acquires billboard inventory from Penneco Outdoor Advertising, a western Pennsylvania outdoor advertising company founded in 2009, extending its Ohio Valley Market.
Adams Outdoor Advertising, which is backed by Searchlight Capital Partners, has acquired 83 billboard faces from Penneco Outdoor Advertising. The transaction closed on Monday, November 2, 2026, and was announced on November 3. No purchase price was disclosed.
The portfolio includes 15 faces along the Pennsylvania Turnpike (I-76) between Irwin and Bedford, which Adams says more than triples its Turnpike inventory, plus eight digital faces in Irwin, North Huntingdon, Delmont and Uniontown. The remaining locations are in Westmoreland, Fayette, Indiana, Bedford and Allegheny counties. The deal brings Adams' Ohio Valley Market to more than 1,160 billboard faces. Williamson & Associates brokered the transaction.
Deal facts
- Target
- Penneco Outdoor Advertising billboard portfolio
- Business
- 83 billboard faces, including 15 along the Pennsylvania Turnpike and eight digital faces, in western Pennsylvania
- Acquirer
- Adams Outdoor Advertising
- Backed by
- Searchlight Capital Partners
- Seller
- Penneco Outdoor Advertising
- Deal type
- Add-on
- Advisers
- Williamson & Associates broker
- Status
- Completed
- Announced
- Tuesday, November 3, 2026
Sources
- Business Wire via Yahoo FinanceNov 3, 2026
- Business WireNov 3, 2026
Written by Buyout Desk from the sources above. Spotted an error? Email corrections@buyoutdesk.com.