Investment
Velocity Capital Management acquires stake in LV8 and Mirage
Sports, media and entertainment investor Velocity takes a stake in LV8 and Mirage, two businesses founded by Griffin Haddrill.
Velocity Capital Management, a private equity firm focused on the sports, media and entertainment ecosystem, said it has acquired a stake in the combined LV8 and Mirage businesses.
Both businesses were founded by digital media entrepreneur Griffin Haddrill, who will continue to lead the combined company as chief executive officer. The transaction brings together LV8, a social-first brand services agency that converts client budgets into media, with Mirage.
Deal facts
- Target
- LV8 and Mirage
- Business
- Combined social-first brand services agency and digital media business founded by Griffin Haddrill
- Buyer
- Velocity Capital Management
- Sponsor
- Velocity Capital Management
- Deal type
- Investment
- Status
- Completed
- Announced
- Monday, November 2, 2026
Sources
- Business WireNov 2, 2026
Written by Buyout Desk from the sources above. Spotted an error? Email corrections@buyoutdesk.com.