Searchlight-backed Adams Outdoor acquires Myrtle Beach billboard assets

Adams Outdoor Advertising has announced the acquisition of billboard assets from Haynes Sign Company and Invest Outdoor. The deal adds 115 billboard faces, including 11 digital displays, across the Myrtle Beach and Grand Strand region of South Carolina.

After the acquisition, Adams will operate nearly 3,000 advertising faces across South Carolina, including 120 digital displays. The company said the Myrtle Beach market sits between its existing operations in eastern North Carolina, Florence and Charleston, allowing multi-market campaigns across the region. Chief Executive Kevin Jones said the deal enhances the company's ability to serve the Southeast's coastal corridors.

Williamson & Associates served as broker for the sellers in the transaction.