Polaris-backed Martin acquires Adaptify to expand insurance product technology

Martin, an insurance product development and regulatory services company backed by Polaris Growth Fund, has acquired Adaptify, according to a November 5, 2026 release. The deal combines Martin's product development, actuarial, compliance and regulatory filing expertise with Adaptify's configurable technology for managing the full insurance product lifecycle.

Adaptify CEO Anil Annadata said the combined offering would provide a unified solution across development, management and maintenance of insurance products. Martin CEO Lani Cathey said the technology would help customers move products from inception to market faster. The release says the deal follows Martin's rebrand. Financial terms were not disclosed.