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The Procter & Gamble Company agrees to acquire Thorne from L Catterton

The $3.8 billion cash transaction follows L Catterton's three-year investment that grew the 40-year-old provider's business through digital and AI capabilities.

The Procter & Gamble Company has agreed to acquire Thorne, a 40-year-old developer of science-backed vitamins and supplements, from L Catterton for $3.8 billion in cash.

Thorne sells to healthcare practitioners and consumers and has built a proprietary AI wellness advisor to educate consumers.

L Catterton invested in Thorne in October 2023 and grew the business through leadership additions, digital and AI capabilities, and manufacturing upgrades.

The transaction is expected to close in the fourth quarter of 2026.

Deal facts

Target
Thorne
Buyer
Procter & Gamble
Deal type
Exit
Value
$3.8 billion
Status
Announced
Announced
Tuesday, August 4, 2026

Sources

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