Axum Capital Partners agrees to acquire BARCODE hydration brand

The brand markets a plant-based water containing vitamins D, B6, B12, magnesium and ashwagandha, with no added sugar, and has attracted backing from athletes and entertainers including Halle Berry, Kelly Rowland, Derrick Rose, Chelsea Gray and Carmelo Anthony.

“We are thrilled to be partnering with BARCODE; it further advances our strategy and commitment to collaborate with distinctive health and wellness consumer brands—alongside exceptional founders, operators, cultural leaders and athletes—to accelerate growth, drive operational excellence, and create long-term value,” said Muhsin Muhammad, managing partner at Axum Capital Partners.

Based in Charlotte, Axum Capital Partners targets health- and wellness-focused food and beverage companies.

DLA Piper served as legal counsel to Axum on the transaction.