Axum Capital Partners makes growth investment in VitaHustle
Co-founded by Kevin Hart and Ron “Boss” Everline, the plant-based shake brand has sold more than 5 million products.
Takeaways
- VitaHustle is a premium all-in-one plant-based nutrition shake brand.
- Axum Capital Partners is acquiring VitaHustle.
- The target serves health and wellness consumers seeking convenient daily nutrition across United States.
VitaHustle, a premium plant-based nutrition brand built around all-in-one daily shakes, received a growth equity investment from Axum Capital Partners.
The brand’s flagship product, VitaHustle ONE, combines protein, greens and vitamins as a single plant-based nutrition shake for daily use.
The company was co-founded by actor and comedian Kevin Hart and fitness entrepreneur Ron “Boss” Everline, and sells through Amazon, VitaHustle.com, QVC and iHerb.
The Charlotte-based sponsor focuses on health-and-wellness food and beverage companies, with the investment earmarked for brand awareness, operations and entry into new markets.
Terms were not disclosed.
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