Platform
Norwest Equity Partners invests in E-Z UP
Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.
Norwest Equity Partners acquired E-Z UP, the original pop-up canopy tent and portable shade solutions brand, from Beach Point Capital. E-Z UP invented the portable pop-up canopy tent in 1983 and manufactures instant shelters, canopy tents, tables, flags and accessories at its 135,000-square-foot Norco, California headquarters.
Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.
Deal facts
- Target
- E-Z UP
- Buyer
- Norwest Equity Partners
- Sponsor
- Norwest Equity Partners
- Deal type
- Platform
- Headquarters
- Norco, CA
- Status
- Completed
- Announced
- Tuesday, September 22, 2026
Sources
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