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Platform

Norwest Equity Partners invests in E-Z UP

Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.

Norwest Equity Partners acquired E-Z UP, the original pop-up canopy tent and portable shade solutions brand, from Beach Point Capital. E-Z UP invented the portable pop-up canopy tent in 1983 and manufactures instant shelters, canopy tents, tables, flags and accessories at its 135,000-square-foot Norco, California headquarters.

Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.

Deal facts

Target
E-Z UP
Buyer
Norwest Equity Partners
Deal type
Platform
Headquarters
Norco, CA
Status
Completed
Announced
Tuesday, September 22, 2026

Sources

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