Platform·Consumer/Consumer Products·September 22, 2026
Norwest Equity Partners invests in E-Z UP
Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.
BuyerNorwest Equity Partners
TargetE-Z UP
SponsorNorwest Equity Partners
SellerBeach Point Capital
TypePlatform
IndustryConsumer
Sub-sectorConsumer Products
Norwest Equity Partners acquired E-Z UP, the original pop-up canopy tent and portable shade solutions brand, from Beach Point Capital. E-Z UP invented the portable pop-up canopy tent in 1983 and manufactures instant shelters, canopy tents, tables, flags and accessories at its 135,000-square-foot Norco, California headquarters.
Its products are sold in more than 60 countries across B2B, industrial, outdoor recreation and international channels, backed by nearly 100 patents.
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