Diversis-backed Fishbowl Inventory acquires Repfabric to combine CRM and inventory software

Fishbowl Inventory, an AI-powered inventory and manufacturing software provider for small and midsize businesses, said it has acquired Repfabric, a CRM and commission-management platform built for manufacturers, manufacturer representatives and distributors. Fishbowl is a portfolio company of Diversis Capital.

The companies said the combined platform will link customer relationships, sales pipelines and commissions with inventory, warehousing, purchasing and order fulfillment, so each order is entered once and visible to sales and operations. An integration between the two platforms is already underway, according to the release.

Fishbowl chief executive Chris Porch said the deal would help customers streamline operations and grow more efficiently. Repfabric was founded in 2015. Its founder, John Mitchell, will be part of the combined business, and Fishbowl chairman Ron Nayot said the companies would invest in product development together.