Add-on·Consumer/Consumer Products·August 27, 2026
Authentic Brands Group adds OVO
The deal brings the OVO name and related brand rights into Authentic’s consumer and retail portfolio.
BuyerAuthentic Brands Group
TargetOVO (IP of Drake’s lifestyle brand)
SponsorCVC Capital Partners, General Atlantic, Leonard Green & Partners
TypeAdd-on
IndustryConsumer
Sub-sectorConsumer Products
Authentic Brands Group acquired the intellectual property of OVO, Drake’s lifestyle brand. The deal brings the OVO name and related brand rights into Authentic’s consumer and retail portfolio.
Authentic is backed by CVC Capital Partners, General Atlantic and Leonard Green & Partners.
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