Add-onConsumer
Authentic Brands Group adds OVO
The deal brings the OVO name and related brand rights into Authentic’s consumer and retail portfolio.
- Target
- OVO (IP of Drake’s lifestyle brand)
- Source
- PE Hub
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The deal brings the OVO name and related brand rights into Authentic’s consumer and retail portfolio.
The transaction moves the jeanswear label from Kontoor Brands to a global brand and entertainment platform.