FMG Leading acquires market intelligence firm BroadBranch Advisors
BroadBranch Advisors, a market intelligence and strategic advisory firm, has been acquired by FMG Leading, a healthcare-focused advisory firm backed by Copley Equity Partners.
FMG Leading has acquired market intelligence and strategic advisory firm BroadBranch Advisors, as of July 31, 2026. Terms of the deal were not disclosed. FMG Leading is backed by Copley Equity Partners, which has been its sponsor since 2022.
FMG Leading said the deal adds competitive and customer data to its offering, combining market insights and organizational health data with outside-in context for healthcare investors and executives. The firm said the move responds to rising client demand for sharper market intelligence.
FMG Leading CEO and Chairman Matt Brubaker said the acquisition aligns its offerings with the needs of investor-backed healthcare clients. BroadBranch Managing Partner Courtney Matson said the combined business gives clients a data-driven view that lowers risk.
Deal facts
- Target
- BroadBranch Advisors
- Business
- Market intelligence and strategic advisory firm
- Acquirer
- FMG Leading
- Backed by
- Copley Equity Partners
- Deal type
- Add-on
- Status
- Completed
- Announced
- Thursday, August 6, 2026
Sources
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