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Broadwing Capital acquires Supply Side, its first specialty distribution platform deal

Cleveland-based Supply Side distributes packaging materials and hardware to self-storage and parcel retail operators across the U.S. and Canada.

Broadwing Capital, a Dallas-based private equity firm, announced its acquisition of Supply Side, the first investment in its new specialty distribution platform. The deal was announced on November 10, 2026, and the value was not disclosed.

Supply Side was founded in 1960 and is based in Cleveland. It distributes packaging materials and hardware, including boxes, tape, bubble wrap and locks, to self-storage and parcel shipping operators and serves more than 30,000 businesses across the U.S. and Canada. Ansir Junaid acquired the company in 2008 and remains an investor; he will continue as chief executive.

Eliot Kerlin, Jr., co-founder and managing partner at Broadwing, said Supply Side brings a strong competitive position in essential markets, a proven management team and clear growth opportunities. The company's management team will continue to lead the business.

Deal facts

Target
Supply Side
Business
Cleveland-based distributor of packaging materials and hardware for self-storage and parcel retail
Buyer
Broadwing Capital
Deal type
Platform
Headquarters
Cleveland
Status
Completed
Announced
Tuesday, November 10, 2026

Sources

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