Rallyday-backed Simplistic acquires Tiide Commerce

Simplistic, backed by Rallyday Partners, acquired Tiide Commerce, an agency that helps brands sell on Amazon and TikTok Shop. The acquisition adds marketplace services to Simplistic's Shopify development, lifecycle marketing, conversion optimization and managed services.

Tiide and Simplistic had an existing working relationship. Founded in 2014, Simplistic employs more than 100 professionals across the United States and Argentina and serves mid-market and enterprise brands.

The transaction closed September 21 and was announced September 24. It is Simplistic's first acquisition since Rallyday invested.