Buyout DeskBDVol. II · No. 147  ·  Wed, May 27, 2026LIVE ·  15 deals tracked  ·  Updated 54 min ago

Buyout Desk

Private equity, daily
Platform·Software/Vertical SaaS·May 27, 2026

Straylight Capital backs Patron Points with growth investment

Based in Woodbury, Minn., the company sells loyalty, mobile app, scan-data analytics and customer-engagement software to convenience retailers and consumer goods manufacturers.

Woodbury, Minn.-based Patron Points, a provider of loyalty and customer-engagement technology for convenience stores, received a growth investment led by Straylight Capital.

Patron Points sells loyalty, mobile app development, scan-data analytics and formi™, its proprietary platform, to retail and consumer goods manufacturing customers.

The capital is earmarked for loyalty, promotions, mobile tools, AI-powered business intelligence, an enhanced customer portal and additional self-service tools across the company’s 49-state footprint.

"We are thrilled to welcome Straylight Capital as a strategic partner at this pivotal moment in our journey," said Erik Ogren, CEO of Patron Points.

Hennepin Partners served as exclusive financial advisor to Patron Points.