In a platform investment in branded consumer products, Boyne Capital acquired Local Boy Outfitters, a consumer apparel and accessories brand.

The 2012-founded company is positioned around outdoor recreation, southern culture and casual lifestyle merchandise.

Local Boy Outfitters sells apparel and accessories built around fresh assortments, accessible price points and thoughtful design.

Its customer base includes outdoor enthusiasts and consumers seeking products tied to regional lifestyle themes rather than a single technical apparel category.

Boyne Capital is backing the business through one of its affiliates and is treating Local Boy Outfitters as a platform investment.

The structure gives the sponsor a base asset in consumer apparel and accessories, with the target’s brand identity and product cadence central to the investment.

Additional details on management, financing, valuation, revenue, employees and locations were not included in the deal record.