Local Boy Outfitters, a South Carolina-based outdoor lifestyle apparel brand, received a platform investment from Boyne Capital.

The company sells performance shirts, hats and accessories through retail partners and direct-to-consumer channels, giving the sponsor an entry point in outdoors-oriented casual apparel.

The product mix places Local Boy Outfitters in a consumer category spanning outdoor recreation, everyday casual wear and branded accessories.

Its channel mix includes wholesale relationships with retail partners as well as direct sales to consumers, allowing the business to reach shoppers both in stores and through owned sales channels.

Boyne Capital is the financial sponsor for the transaction, which is structured around Local Boy Outfitters as the platform company.

The investment is not an add-on to a named portfolio acquirer; the operating brand is the asset being backed.

For deal readers, the disclosed record identifies a sponsor-backed platform formation in branded apparel rather than a strategic acquisition or sponsor-to-sponsor sale.

Local Boy Outfitters brings a defined product category and multichannel sales model to the platform, while Boyne Capital provides private equity backing for the company's next phase as a standalone consumer brand.