buyout·deskPrivate equity, daily
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Daily briefTuesday, July 21, 2026
21 deals tracked · Updated 11:05 AM PDT·Full deal sheet
Platform·Consumer/Fitness / Wellness·July 20, 2026

Franchise Equity Partners acquires Bravo Fit

The Planet Fitness franchisee operates 32 clubs across Australia and holds development rights for roughly 100 locations in five states and territories.

Takeaways

  • Bravo Fit operates 32 Planet Fitness clubs in Australia.
  • The company holds development rights for roughly 100 locations across five states and territories.
  • Planet Fitness exited its minority ownership position in the transaction.
BuyerFranchise Equity Partners
TargetBravo Fit
SellerPlanet Fitness and other existing shareholders
TypePlatform
GeographyAustralia
IndustryConsumer
Sub-sectorFitness / Wellness

Franchise Equity Partners acquired Bravo Fit, the Australian Planet Fitness franchise operator, from existing shareholders including Planet Fitness, which exited its minority stake.

Bravo Fit operates 32 clubs and holds exclusive development rights for roughly 100 Planet Fitness locations across Victoria, New South Wales, South Australia, Queensland and the Australian Capital Territory.

The existing management team will continue to lead the business.

FEP plans to provide capital for additional club openings and investment in the member experience.

The acquisition is FEP's first investment in an Australian-headquartered business.

Terms were not disclosed.