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Virgin Active agrees to buy Holmes Place Germany from AUCTUS and Holmes Place Europe

Holmes Place Germany runs 13 premium fitness clubs in Berlin, Düsseldorf, Hamburg, Cologne, Essen and Lübeck; the deal is valued at €135 million.

Virgin Active signed an unconditional agreement on 30 October 2026 to acquire Holmes Place Germany for a total cash consideration of €135 million, subject to customary completion adjustments. The deal was announced on 9 November 2026, with completion expected in mid-December 2026. Virgin Active will fund it from existing cash following an October rights issue to its shareholders.

Holmes Place Germany operates 13 premium wellness clubs in Berlin, Düsseldorf, Hamburg, Cologne, Essen and Lübeck. A joint venture between Holmes Place Europe and funds controlled by AUCTUS Capital Partners AG has owned it since 2016. AUCTUS, founded in 2001 and headquartered in Munich, acquires majority stakes in small and medium-sized companies.

Virgin Active said the acquisition gives it a platform in Germany, Europe's largest fitness market with 12.4 million members. On a pro forma basis, Holmes Place Germany will contribute about 14% of Virgin Active Group 2026 EBITDA. A&O Shearman (Frankfurt) acted as legal adviser and Grant Thornton Germany as tax and financial adviser to Virgin Active.

Deal facts

Target
Holmes Place Germany
Business
Premium fitness club operator with 13 clubs in Germany
Buyer
Virgin Active
Deal type
Exit
Value
€135 million
Advisers
  • A&O Shearman (Frankfurt) legal counsel to Virgin Active
  • Grant Thornton Germany tax and financial adviser to Virgin Active
Status
Announced
Announced
Sunday, November 8, 2026

Sources

Written by Buyout Desk from the sources above. Spotted an error? Email corrections@buyoutdesk.com.