UNA Sports Group leads investment in The Curling Group

UNA Sports Group, a sports investment firm that builds franchises in emerging leagues, has announced a strategic investment in The Curling Group. UNA is leading an eight-figure investment round, with participation from Relay Ventures.

As part of the deal, UNA Co-Founder, President and COO David Rader will join The Curling Group's board, and co-founder, CEO and Managing Partner Del Wright will serve as a board observer. UNA will also work with the company's leadership on strategy, commercial partnerships and growth.

The companies cited rapid audience growth. The 2026 season opener in Victoria generated 105.5 million social impressions, up 437% year over year, and CBC viewership of the Sunday women's final rose 203%. The company has five-year Canadian TV deals with CBC and Sportsnet and a three-year ESPN+ agreement in the U.S.