Kairos-backed PIGEON acquires food marketing agency NOURISH

PIGEON, an independent brand agency with offices in Montreal and Toronto, has acquired NOURISH, a food and beverage marketing agency serving clients in Canada and the United States. The transaction is supported by Kairos Capital Management, which the release describes as PIGEON's strategic growth partner.

PIGEON said the deal adds NOURISH's food and beverage expertise, test kitchen, culinary studio and social and digital capabilities. NOURISH employees and capabilities will be folded into the PIGEON brand, and the agency plans to expand its Toronto and Montreal teams and its presence in Vancouver and Ottawa.

Agency Futures advised on the transaction. Its managing partner Doug Baxter said PIGEON was the strongest strategic and cultural fit for NOURISH.