As1 adds Elite Consulting
Adds a Denmark-based football agency with over 20 years of experience facilitating transfers for Scandinavian players and coaches to the Bruin Capital-backed platform.
Takeaways
- As1 is adding a Denmark-based football agency.
- Bruin Capital backs As1 as a sports representation platform.
- Terms were not disclosed.
Bruin Capital-backed As1 has acquired Denmark’s largest football agency, Elite Consulting, in a deal that adds a 20-year track record of facilitating transfers for Scandinavian players and coaches.
As1, which represents over 300 elite players with a total market value exceeding 700 million euros, gains a direct presence in Denmark through the acquisition, complementing its existing European operations.
Simpson Thacher advised As1 on the transaction.
Elite Consulting will now contribute its established relationships with Scandinavian clubs and talent to the platform.
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