Missing acquires Missing
Built for brands managing AI-generated answers, the platform tracks visibility, citations and content gaps across large language models and digital channels.
Scrunch, an AI customer experience platform for AI search visibility, has been acquired by Sitecore to add answer-engine data to its digital experience software.
The product helps brands and enterprises see where their messages appear, go missing or are misrepresented in AI-driven discovery.
Sitecore plans to combine Scrunch's insights, recommendation capabilities and Agent Experience Platform with SitecoreAI, its digital experience platform for content management across digital channels.
"Control of the brand narrative is shifting, and customers are increasingly trusting AI to define brands, rather than the organizations behind those brands," said Chris Andrew, Chief Executive Officer of Scrunch, a Sitecore company.
Scrunch serves more than 500 brands and agencies with tools for competitive positioning, content-gap analysis and AI search optimization.
Terms were not disclosed.