Investment
Otro Capital invests in Utah's Crimson Brand Partners
Crimson Brand Partners, which will run commercial operations for Utah Athletics and the wider university, has received an investment from Otro Capital.
Otro Capital has made an investment in Crimson Brand Partners, the entity that will manage commercial operations across Utah Athletics and the broader University of Utah.
The deal sets up Crimson Brand Partners to handle the university's athletics-related commercial activity.
Deal facts
- Target
- Crimson Brand Partners
- Business
- Sports marketing and commercial operations arm for Utah Athletics and the University of Utah
- Buyer
- Otro Capital
- Sponsor
- Otro Capital
- Deal type
- Investment
- Status
- Completed
- Announced
- Monday, June 15, 2026
Sources
- PE HubJun 15, 2026
Written by Buyout Desk from the sources above. Spotted an error? Email corrections@buyoutdesk.com.