Bain Capital acquires Vitabiotics
The family-owned UK vitamin and supplement company operates in more than 70 countries, with India, MENA and China among its priority growth markets.
Takeaways
- Vitabiotics is a global vitamin, mineral and supplement company, UK market leader.
- Bain Capital and Vitabiotics are classified as a platform transaction.
- The target serves vitamins, minerals and supplements (VMS) across United Kingdom.
Bain Capital agreed to acquire Vitabiotics, the UK vitamin, mineral and supplement company founded by the Lalvani family in 1971.
The transaction includes Vitabiotics' UK operations and the wider VB Group, including Meyer Organics in India and operations in Africa; certain group entities outside the transaction will remain under their existing ownership.
Bain said it will support investment in digital capabilities, e-commerce, international distribution, supply-chain resilience and product development, with India, the Middle East and North Africa, and China among the priority markets.
Vitabiotics operates in more than 70 countries and will continue under second-generation CEO Tej Lalvani.
Financial terms were not disclosed.
Get tomorrow morning's tape in your inbox.
Yesterday's platforms, add-ons, recaps, and exits, cleaned up before the workday starts.