Paine Schwartz Partners invests in First Day Life, Inc.
The Austin-based company sells high-bioavailability multivitamin, magnesium, tribiotic, and brain-support formulations through direct-to-consumer, Amazon, and retail channels, and has built a customer base of over one million families since its 2019 founding.
Paine Schwartz Partners invested in First Day Life, a family-focused wellness brand offering science-informed, clean-label vitamins and supplements. The Austin-based company sells high-bioavailability multivitamin, magnesium, tribiotic, and brain-support formulations through direct-to-consumer, Amazon, and retail channels, and has built a customer base of over one million families since its 2019 founding.
Founder and CEO Alice Li will continue to lead the company with support from Paine Schwartz.
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