Add-on·Software/Vertical SaaS·September 3, 2026
Brandnamic Unlimited adds Edita
The add-on brings a provider of CRM, booking technology, and AI-based guest-communication tools for independent hotels and hotel groups to the platform, with transaction terms undisclosed in the announcement.
BuyerBrandnamic Unlimited
TargetEdita
SponsorElvaston
TypeAdd-on
IndustrySoftware
Sub-sectorVertical SaaS
Brandnamic Unlimited acquired Edita, a provider of CRM, booking technology, and AI-based guest-communication tools for independent hotels and hotel groups. Elvaston backs the platform.
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