Blackstone acquires Greek e-commerce platform Skroutz
Serving 2.5 million users, the Athens-based company operates a vertically integrated model combining marketplace, last-mile logistics, proprietary fintech, and retail media across four countries.
Takeaways
- Blackstone is acquiring Skroutz.
- The business serves online shoppers and merchants in Southeast Europe.
- Disclosed scale includes Greece, Cyprus, Romania, Bulgaria.
The growing e-commerce opportunity in Southeast Europe has drawn the world's largest alternative asset manager.
Skroutz connects 2.5 million active users with 12 million products from roughly 9,000 merchants.
Founded in 2005, the company operates a vertically integrated platform that includes proprietary last-mile logistics, fulfilment services, a licensed fintech offering, and a growing retail media business.
Beyond its core Greek market, Skroutz has expanded into Cyprus, Romania and Bulgaria.
CEO George Chatzigeorgiou and the co-founders will retain a stake and continue to lead the business.
The firm sees e-commerce penetration in Greece and Southeast Europe trailing Western European levels, creating a runway for growth.
"This investment builds on our conviction in digital consumer platforms," said Alexander Walsh, a Senior Managing Director at Blackstone.
CVC Capital Partners is exiting its majority position after a six-year partnership during which Skroutz evolved from a price-comparison tool into a full-stack marketplace.
The transaction is expected to close in the second half of 2026, subject to regulatory approvals.
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