Oakley Capital buys majority stake in XTEL
Serving more than 400 global brands, the platform supports over €350 billion in annual trade spend across food, beverage and household products.
Takeaways
- XTEL is a provider of revenue management and trade promotion software for consumer packaged goods companies.
- Oakley Capital is acquiring XTEL.
- The business serves Consumer packaged goods (CPG).
Oakley Capital acquired XTEL, provider of revenue management and trade promotion software for consumer packaged goods companies.
The software brings sales, pricing, customer and financial data into a single system of record for clients managing trade promotions with retailers.
Bain Capital and SilverTree Equity sold the majority stake after backing XTEL’s carve-out from Kantar; SilverTree Equity Partners is retaining an investment.
Terms were not disclosed.
Oakley Capital is a mid-market pan-European private equity firm and plans to support XTEL’s growth in Latin America and Asia-Pacific, M&A activity, AI product development, sales and go-to-market execution.
CEO Rob Mullen will continue to lead the business, and Evercore advised XTEL, Bain Capital and SilverTree Equity.
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