Rep Data adds OWL Solutions to research workflow
Brings survey programming, data processing and fieldwork consulting into a workflow that spans sample, fraud prevention, analytics and research execution.
Takeaways
- OWL Solutions is a survey programming and operations agency for market research.
- Rep Data is acquiring OWL Solutions with backing from Mountaingate Capital.
- The business serves market research.
Rep Data added OWL Solutions, survey programming and operations agency for market research.
OWL specializes in survey programming, data processing, fieldwork consulting and niche research verticals for research and consulting agencies.
Its programming work covers respondent routing, quota management, device compatibility, data structure and fieldwork performance before studies enter fieldwork.
"A well-programmed survey leads to better research outcomes," said Patrick Stokes, CEO and founder of Rep Data.
Mountaingate Capital-backed Rep Data provides full-service data collection for primary quantitative research and serves about 500 clients across market research agencies, consultancies, corporations, universities and communications firms.
Terms were not disclosed.
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