Twenty-two Crunch Fitness clubs in California and Texas previously operated by Harman Fitness were acquired by Meaningful Partners-backed Fitness Ventures.

The deal adds Southern California and Houston facilities to Fitness Ventures’ Crunch franchise platform and brings the company to 115 locations across 30 states.

The acquired clubs will continue operating under the Crunch Fitness brand.

Fitness Ventures plans more than $50 million of investment across the Southern California and Houston markets, including facility upgrades for members.

Fitness Ventures, based in Orlando, Florida, was founded in 2016 by CEO Brian Hibbard and operates in the high-value, low-price fitness category as a Crunch Fitness franchisee.

The company said it is on pace to exceed 130 locations by year-end through club development and acquisitions.

Meaningful Partners acquired Fitness Ventures in August 2024.

The Los Angeles- and Austin-based lower middle-market private equity firm focuses on consumer businesses, including multi-unit food and services, food and beverage, pet, and beauty and wellness.