The Newcastle Network invests in Dan-O's Seasoning
Founded in 2015 by Dan Oliver in Louisville, Kentucky, the seasoning brand sells through more than 22,000 retailers nationwide and reaches a community of more than 15 million home cooks.
Corrections and updates
- The October 21 issuer release describes a $25 million PE investment, not a platform acquisition; the buyer logo retains the verified thenewcastlenetwork.com domain.Supporting source ↗
The Newcastle Network has made its first move into food with a $25 million investment in Dan-O's Seasoning, a Louisville-based seasoning brand founded in 2015 by Dan Oliver. The brand began at a farmers market table and has grown into a direct-to-consumer and retail food business; founder Dan Oliver and CEO Phillip Crosby will continue to lead the company.
"The brands we're most excited about don't just sell products, they change behavior," said Chris Casgar, Managing Partner, The Newcastle Network. Dan Oliver was named an EY Entrepreneur of the Year in 2023.
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