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Secondary·Sports / Ent./Sports Media / Commercial Rights·August 19, 2026

KKR Acquires Minority Stake in BookMyShow

Rising discretionary spending, a large young consumer base, and growing demand for live experiences underpin the investment in India's entertainment sector.

BuyerKKR
TargetBookMyShow
SponsorKKR
TypeSecondary
IndustrySports / Ent.
Sub-sectorSports Media / Commercial Rights

BookMyShow, an India-based entertainment ticketing and live-events platform founded in 2007, has secured a minority investment from KKR. The company runs BookMyShow Live, a live entertainment experiences division that operates across talent and IP acquisition, production, promotion, partnerships, and audience development, and has brought properties such as Lollapalooza India, U2's The Joshua Tree Tour, and NBA debut games in India to local audiences.

KKR's global media and entertainment portfolio includes Internet Brands, ByteDance, Chord Music Partners, Epic Games, PlayOnSports, OverDrive, Superstruct, and Simon & Schuster. Avendus Capital served as exclusive financial advisor for BookMyShow, while Trilegal acted as legal advisor.