HIG Capital Sells Bluebird to Undisclosed Buyer
The platform investment centers on a retail commerce agency, in a recapitalization led by its founders and Bertram Capital, with transaction terms undisclosed in the announcement.
Takeaways
- Bluebird is a retail commerce agency.
- Bertram Capital is exiting Bluebird through a sale to HIG Capital.
- The business serves Consumer/Retail.
HIG Capital exited Bluebird, a retail commerce agency, through a recapitalization led by the company's founders and Bertram Capital.
The transaction gives Bluebird's founders majority ownership again while adding new equity backing from Bertram.
Bluebird provides digital commerce and marketing services for consumer and retail clients, and the new ownership group plans to support continued expansion.
Financial terms were not disclosed, and the buyer was not named in the public report.
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