Nielsen to acquire DoubleVerify
The deal adds ad verification and campaign optimization tools to Nielsen's audience measurement platform, combining MRC-accredited media quality signals with cross-platform measurement.
Takeaways
- DoubleVerify is a digital advertising measurement and verification software.
- Nielsen Holdings is acquiring DoubleVerify with backing from Brookfield and Evergreen Coast Capital.
- The business serves advertising and digital media.
Nielsen, backed by Brookfield and Evergreen Coast Capital, acquired DoubleVerify, a digital advertising measurement company, in a $2.15 billion transaction.
DoubleVerify provides software that helps advertisers verify the quality of digital media and detect invalid traffic.
The deal adds ad verification and campaign optimization tools to Nielsen's audience measurement platform, combining MRC-accredited media quality signals with cross-platform measurement.
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