Hashed backs Concept B alongside Nurihaus
Built around Korea-born skincare labels, the company is targeting global beauty consumers across the U.S., Middle East and Asia.
Hashed invested in Concept B, global beauty brand accelerator developing in-house K-beauty brands for global markets.
Founded in 2022 in South Korea, it plans and launches brands in Korea, including fvrts, a daily skincare line built around plant-based ceramide.
Nurihaus joined as co-investor and operates a pool of 1.5 million creators across more than 100 countries, with fvrts available in the U.S. through its NuriGlow retail platform.
Hashed plans to use its Abu Dhabi Global Market license and Gulf network to support local distribution and retail partnerships in the UAE and broader GCC region.
Terms were not disclosed; Concept B's second in-house brand, DERMA APOTHEKO, a dermatological skincare line, is scheduled to launch later this year.