Brand Velocity Group buys RCX Sports from Raine Partners
Focused on league-backed youth sports programs, the company manages official grassroots licenses for NFL Flag, MLS GO, Jr. NBA and other properties.
Takeaways
- Brand Velocity Group is acquiring RCX Sports.
- The target serves youth sports participants and families across North America.
- Expand access to youth sports, deepen professional league partnerships, and scale community-driven youth sports programs nationally.
RCX Sports, a North America youth sports platform that runs league-backed programming for families and local operators, was acquired by Brand Velocity Group from Raine Partners.
The company manages official licenses for NFL Flag, MLS GO, Jr. NBA and Jr. WNBA Leagues, MLB Pitch, Hit & Run and NHL Street, among other programs.
RCX will be a cornerstone investment for BVG Sports, Brand Velocity Group's specialty sports platform, with founder and CEO Izell Reese and the existing management team remaining in place.
Hamilton Lane's Impact platform, St. Cloud Capital, Darco Capital and Three Ocean Partners supported the transaction, alongside athlete partners including Eli Manning, Emmitt Smith, Larry Fitzgerald and Jameis Winston.
Terms were not disclosed.
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