Cinven acquires product experience platform Salsify
The cloud-native platform, founded in 2012, helps over 2,000 consumer brands manage and distribute product content across 2,600 commerce destinations.
Takeaways
- Salsify is a cloud-native product experience management platform.
- Cinven and Salsify are classified as a platform transaction.
- The target serves consumer brands across Global.
International private equity firm Cinven has agreed to acquire Salsify, Inc., a Boston-based provider of cloud-native product experience management software.
Founded in 2012, the company helps over 2,000 consumer brands manage and distribute product information to online retailers.
Salsify’s platform gives brands a single repository for product data and autonomously formats and syndicates that content to more than 2,600 commerce destinations, matching each retailer’s specific requirements.
Cinven plans to accelerate the company’s growth by leveraging its TMT and consumer sector expertise, with a focus on geographic expansion in Europe and investment in product innovation.
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